1. Data Controller

Pursuant to EU Regulation 2016/679 (GDPR), the data controller is:

Anna Virgili SRL
VAT number: 01937680443
Registered office: Contrada San Giovanni snc, 63074 San Benedetto del Tronto (AP)
Email: clienti@annavirgili.it
Telephone: (+39) 0735 757536
Whatsapp: (+39) 378 303 7807

2. Type of data collected

While browsing this website, we may collect the following categories of personal data:

• Browsing data (e.g., IP addresses, device and browser data, pages visited)

• Data provided voluntarily by the user (e.g., name, surname, email, telephone number, shipping and billing address)

• Data for marketing purposes (purchasing behavior, preferences, interactions)

3. Purpose of the processing

The data collected will be processed for the following purposes:

• Provide and improve website services

• Manage orders, shipments and customer service

• Direct marketing and profiling purposes, subject to consent

• Statistical analysis and monitoring of site performance

• Fulfillment of legal obligations

4. Legal basis for processing

The processing is lawful because:

• Necessary for the performance of a contract or pre-contractual measures (Article 6, paragraph 1, letter b GDPR)

• Based on the user's consent for marketing and profiling purposes (Article 6, paragraph 1, letter a GDPR)

• Necessary to fulfill legal obligations (Article 6, paragraph 1, letter c GDPR)

• Based on the legitimate interest of the Data Controller (Article 6, paragraph 1, letter f GDPR)

5. Methods of processing

Personal data is processed using electronic and automated tools, in compliance with the security measures required by applicable legislation. No automated decision-making process is performed that produces legal effects for the user.

6. Tracking tools and third-party services

The site uses analysis and marketing tools and platforms, including cookies and similar technologies:

• Google Analytics 4 (GA4) – for statistical traffic analysis

• Google Tag Manager – for managing tags and scripts

• Meta (Facebook/Instagram Ads and Pixel) – for advertising campaigns and remarketing

• ConnectIf – for marketing automation and user profiling

• Claritty – for session replay, UX analytics, and user experience improvement

• Shopify – as an e-commerce platform

• Google Ads – for online advertising campaigns

For more details on the use of cookies, see the [Cookie Policy].

7. Communication and dissemination of data

The data may be disclosed to third parties, including:

• Technical and logistics service providers

• Email marketing and CRM platforms

• Banking institutions for payment management

• Competent authorities, in the cases provided by law

The data will not be disclosed unless specific consent is given.

8. Transfer of data outside the EU

Some of the providers listed above (e.g., Meta, Google, Shopify) may be based or have servers in non-EU countries. In these cases, the transfer is carried out in compliance with the guarantees provided by the GDPR, through standard contractual clauses or other authorized mechanisms.

9. Duration of treatment

Personal data will be retained for the time strictly necessary to achieve the purposes for which it was collected. Data used for marketing purposes will be retained until consent is revoked, and in any case no longer than 24 months from the last relevant interaction.

10. Rights of the interested party

The user has the right to:

• Access your personal data

• Request rectification or deletion

• Limit or object to processing

• Revoke consent

• Request data portability

To exercise these rights, you can send a request to: clienti@annavirgili.it

The user also has the right to lodge a complaint with the Italian Data Protection Authority.

11. Changes to this policy

Anna Virgili SRL reserves the right to modify this Privacy Policy at any time. Changes will be posted on this page and, if relevant, notified via the appropriate means.

Last updated: 09/07/2025